PAID SOCIAL CAMPAIGN - eBook Launch Test

LED THE END-TO-END SETUP AND MANAGEMENT OF A META ADS CAMPAIGN PROMOTING A MOTIVATIONAL WEIGHT-LOSS EBOOK IN THE US MARKET. DEVELOPED THE CREATIVE STRATEGY AND PRODUCED THREE AD ASSETS, INCLUDING TWO AI-GENERATED REELS USING HIGGSFIELD AND KLING, AND ONE STATIC VISUAL. MANAGED CAMPAIGN CONFIGURATION, META PIXEL TRACKING, AND PERFORMANCE OPTIMIZATION. INITIALLY DESIGNED A FULL-FUNNEL STRATEGY, THEN ADAPTED TO THE CLIENT'S DIRECT-RESPONSE APPROACH, STRUCTURING THE CAMPAIGN AS A 7-DAY TEST WITH A €30 DAILY BUDGET.