PANTENE - Regeneraction Campaign

RELAUNCH THE REGENERACTION CAMPAIGN BY CREATING AN INTEGRATED STRATEGY TO ENGAGE WOMEN AGED 18+ WITH A €1.5M BUDGET, ESTABLISHING PANTENE MOLECULAR BOND REPAIR AS A SELF CARE REGERATING ACTIVITY. ALTHOUGH WOMEN RECOGNIZE THE IMPORTANCE OF SELF-CARE, MANY ADMIT THEY SIMPLY DON’T HAVE THE TIME TO TRULY TAKE CARE OF THEMSELVES. ONLY 1 IN 10 FEELS SHE HAS A GREAT HAIR DAY EVERY DAY, AND 2 OUT OF 3 SAY THEY DON’T DEDICATE AS MUCH ATTENTION TO THEMSELVES AS THEY WOULD LIKE. THIS INSIGHT GAVE RISE TO THE CREATIVE CONCEPT: NON TI SERVE PIÙ TEMPO. TI SERVE PANTENE.