LATAM - Google Ads & Meta Ads Campaign Optimization

MANAGED AND OPTIMIZED LEAD GENERATION CAMPAIGNS ACROSS THE LATAM MARKET THROUGH GOOGLE ADS AND META ADS INDEPENDENTLY OVER A ONE-MONTH PERIOD, WITH A PRIMARY FOCUS ON CPL OPTIMIZATION AND MAINTAINING STRONG PERFORMANCE KPIS. KEY ACTIVITIES INCLUDED MONITORING CAMPAIGN PERFORMANCE, REVIEWING SEARCH TERMS AND KEYWORDS, ADJUSTING BUDGETS AND BIDDING STRATEGIES, AND ANALYZING AD PERFORMANCE TO ADDRESS CPC INCREASES. LANDING PAGE EFFECTIVENESS WAS ALSO MONITORED, INVESTIGATING POTENTIAL ISSUES WHEN LEAD THROUGH RATE (LTR) DECLINED. THROUGH CONTINUOUS, DATA-DRIVEN OPTIMIZATIONS.