META ADS - Creative Performance Analysis & Optimization

TO OPTIMIZE META ADS CAMPAIGN PERFORMANCE AHEAD OF AMBITIOUS GROWTH TARGETS AND ADDRESS AN AGING CREATIVE PORTFOLIO, A STRUCTURED REPORTING SYSTEM WAS DEVELOPED TO ANALYZE AND OPTIMIZE AD CREATIVES. STARTING WITH THE STANDARDIZATION OF AD NAMING CONVENTIONS, AN EXCEL FRAMEWORK WAS BUILT TO MONITOR, COMPARE, AND EVALUATE CREATIVE PERFORMANCE. THE PROJECT TRANSFORMED RAW DATA INTO ACTIONABLE INSIGHTS, HELPING IDENTIFY TOP-PERFORMING CREATIVES, UNCOVER OPTIMIZATION OPPORTUNITIES, AND SUPPORT DATA-DRIVEN DECISIONS.